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CBD demystified.

Updated: May 25, 2021

There's so much information about CBD, that it can seem really overwhelming. So, how do you know you're getting a quality product that actually works for you? The truth is, it's really simple when you know what to look for.

Watch below, to learn how to select CBD that has the most potential to provide the benefits you deserve.

I'm Aaron Galuppo, founder of CAIA. I've been in the medical marijuana and CBD industry for almost a decade now, and heavily involved in health and fitness, pretty much all my life. In a moment, I'm going to show you 4 simple things to look for that will allow you to quickly identify quality CBD products at a fair price.

But before I get into that, I want to share an experience I had with you. It's what opened my eyes up and showed me just how powerful CBD can be for some people out there. I originally started working in the industry as a manager for a southern California collective. One day, an elderly couple walked in and the husband was pushing his wife in a wheelchair.

He said his wife had been having brain seizures, multiple brain seizures per day. Some were so bad, he feared that one day he might go to sleep. And when he awoke, his wife might not be with him anymore. He said they tried every prescription medication out there and nothing's helped. He was desperate.

He'd never been in a collective before, but he wanted to see what we would recommend. Obviously I told them I'm not a doctor and I can't give medical advice. But, I've heard stories of people using CBD products for seizures. So I showed them a 50:1 CBD product. 50:1 means it had 1 part THC to 50 parts CBD, not enough THC to get her high, just enough to activate the CBD.

Well, he took my recommendation. It wasn't until a few months later that I ran into him again. And I was a little concerned, because he was alone this time. Well, he turned to me and he smiled. He said that she hadn't had 1 seizure since she started on CBD. That was an eye-opening moment for me. I'm not telling you that CBD can cure you or anyone of seizures or anything for that matter.

There's still a lot of research that has to be done before we can legally make claims like that. I'm telling you this story, because this is what started me on my journey. I take CBD daily myself. I work out six to seven times a week, so I'm constantly tearing my body down and I feel CBD is tremendous for helping me recover and helping the overall functionality of my body.

I also take CBD when I feel stressed or anxiety. For me, it doesn't take the anxiety away. It takes the edge off, and makes it much more tolerable. I also, use it when I need a good night's sleep.

But there's a problem in the industry. Our industry is currently un-regulated and wide open. Because of this, some companies are putting poor-quality products on the shelf. Consumers in turn, are trying the products thinking CBD won't work for them or even worse getting sick because of them. So we put together this presentation to show you 4 simple things to look for to help you quickly identify quality products, sold at a fair price.

The first thing you should do when evaluating a CBD product is look for a lab test. Now, if you find one great, but remember just seeing a lab test doesn't mean it's legitimate. The CBD you're considering should be independently-tested by a third-party lab. And make sure you view the test results on the lab's website, not on the site of the company that you're buying it from.

If you see the results on the site of the lab that actually completed the testing, you have assurance that nothing's been altered. You also want to be sure to check the lab report for the brand name of the product tested to ensure it matches the name of the company that you're buying it from. You'll want to be sure the CBD potency matches the label, and that THC is less than legal limit of 0.3%. You also want to be sure that the product is tested for residual solvents, microbiological contamination, or bacteria, deadly mycotoxins, which are toxic compounds produced by certain types of molds, heavy metals and pesticides. All of these tests are important because hemp is a powerful, phytoremediator.

This means it has an extraordinary ability to absorb toxins from polluted soils without harming itself. It's actually such a strong remediator that hemp was planted to remove radioactive elements in the soil in Chernobyl, which it did successfully. Think about it, all that toxic waste was absorbed right into the plant.

It's important to know this because companies can buy cheap CBD from Asia and Europe, that can often be contaminated with heavy metals and pesticides. This can even happen when hemp is grown in the U.S., and a lab test is the only way to know for sure that the CBD is clean. However, many companies, even some good ones, only show lab results for CBD and THC potency.

The problem with that is you don't get the full picture and you should always know what you're putting in your body. There are 3 basic forms of CBD available on the market today. CBD Isolate, Broad-Spectrum CBD and Full-Spectrum CBD. It's important to understand the difference between these when choosing a CBD product, because it relates to how highly processed the CBD is. And each additional step of processing strips out important and beneficial components in the plant.

Hemp naturally has high concentrations of cannabidiol, also known as CBD and low concentrations of tetrahydrocannabinol, also known as THC. Many people know that, but what they may not know is there's actually over 100 cannabinoids in hemp, all with long names and short acronyms like CBG, CBC, CBN, THCV, all of these are important because they alter the effects of the cannabinoids in a way that's often synergistic.

Dr. Ethan Russo, a board-certified neurologist who's published a number of studies, explains it this way: "Synergy is a boosting of effect". So it would be the idea that 2 plus 2 instead of equaling 4, gives you an 8 in terms of the benefit. Cannabidiol treats pain, but there are other ingredients in cannabis that also treat pain or may limit the side effects of other components.

And so it is sort of like an ensemble of musical instruments where you might think of THC as a soloist with an important part provided by cannabidiol. But you also have these other components producing a harmony that really, increases the overall effect and makes hopefully the best possible medicine.

This is what's called the Entourage Effect. This means they simply work better when you take them all together. That being said, Full-Spectrum CBD is a least-processed type of CBD. It contains all the cannabinoids, including a small amount of THC. It's not enough to get a person high, but it's still important for the Entourage Effect.

Then you have Broad-Spectrum, which is processed more to strip out all the THC. And remember, each additional step of processing strips out important and beneficial components in the plant. But it's a good option for someone who can't have the slightest amount of THC in their system.

And then there's CBD Isolate, the most-processed form of CBD that strips out everything except CBD from the hemp plant. Many companies use CBD Isolate because it's cheaper, but it has a big downside to the user. This was shown in the groundbreaking 2015 study published in the Journal of Pharmacy and Pharmacology. It's known as the Bell-Shaped Response Curve. With CBD Isolate its effectiveness peaks at medium doses. But it tapers off at both higher and lower doses. So what that means, it's effective dose is narrow and difficult to pinpoint, definitely the weakest of all these options.

So in my opinion, Full-Spectrum CBD is the gold standard because the research and studies that show the full-spectrum of the plant, including a small dosage of THC, which is not enough for a psychoactive effect or to get somebody high, are important so you get the full botanical benefit of the whole plant.

So, if you're considering buying CBD, don't be fooled by the size of the bottle. Instead, look at the concentration of CBD or how many milligrams are in the bottle. Assuming that the label is accurate, you want to know how much CBD you're taking with each dose.

So, a 30 milliliter, 1 ounce bottle that has 1500 milligrams of CBD in it, you'd be getting 50 milligrams of CBD for each 1 milliliter serving you take. That's about one full dropper. If it's 1000 milligrams of CBD, you'd be getting 33 milligrams of CBD for each 1 milliliter serving you take. In my experience, I haven't seen CBD be effective in any of the lower concentrations that you see in many products out there.

Another important consideration is the price. Fairly-priced, high-quality, Full-Spectrum CBD should run about $.06-$.08 per milligram. That's $60. to $80., for 1000 milligrams or $90. to $120. for 1500 milligrams. Anything over that would be a poor value. Anything less than that would be an excellent value.

So this is important. The FDA and FTC do not want companies making claims about what CBD will do for you. However, you'll see it everywhere. Some companies will say it's a cure-all, and they'll even list the diseases they claim it cures. If you go online, you'll read reviews and hear testimonials on how CBD has helped them with everything, from chronic pain, anxiety, stress, insomnia, to PTSD. Some have even claimed it's helped them break free of opiate addiction. I'm not saying they're not true. There's just not enough research to support it.

Plus, every person reacts differently. What works for one person, may not work for you. And that's why the government is cracking down on these companies.

If you're considering buying CBD, the strongest evidence that shows it's CBD of the highest-quality is a guarantee. The guarantee shows the company believes in the product so much, that they'll let you try it yourself, risk-free, by offering a 100% money-back guarantee if you're not completely satisfied.

So, remember to look for these 4 things, to clear any confusion and quickly identify quality CBD products sold at a fair price. 1 - Check for the lab results. 2 - Look for Full-Spectrum CBD, for the Entourage Effect. 3 - Consider the concentration and cost of CBD in the bottle. And, 4 - Make sure it has a 100% money-back guarantee.

I really hope you found this video helpful. But before you go, my company CAIA has a line of CBD oils backed by a solid 100% money-back guarantee. With CAIA, we only source from high-quality hemp grown in the United States to organic standards. We use independent third-party lab tests to ensure there are no dangers from harmful pesticides, heavy metal, residual solvents, microbiological contamination, or deadly mycotoxins. This is Full-Spectrum CBD, so you get the full benefit of the synergies found naturally in the whole plant. Our CBD oil is clean and pure the highest-quality CBD products at a fair price.

Because I really want you to see for yourself how great it is. I'm going to give you a full 40% off any 1000 milligram bottle and 45% any 1500 milligram bottle of our Full-Spectrum CBD. That's our 1000 milligram bottle of Full-Spectrum CBD for only $36 or 3.6 cents per milligram. And our 1500 milligram bottle of Full-Spectrum CBD for only $49.50, which is only 3.3 cents per milligram.

In addition to these great savings, we stand behind our product with our Wellness Guarantee. We'll give you 90 days to try it yourself. If you don't love CAIA, simply return the bottle, even if it's empty and we'll refund 100% of the purchase price, all you pay for is shipping. Again, that's 40% to 45% off CAIA's highest-quality, lab-tested Full-Spectrum oil. Plus, our Wellness Guarantee that allows you to try the product yourself for 90 days at no risk. If you don't love it, simply return the bottle, even if it's empty for a 100% money-back guarantee.

My hope is that once you experience CAIA Full-Spectrum CBD, you'll want to help others who can benefit by telling them about us as well. Hopefully you try it today, but if not, I wish you the best and I hope I've armed you with the tools to find CBD products that will provide real benefits and meet your expectations.

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